Sketchy

After a massive round of investment funding, Sketchy went through a rapid rebrand, and I had the privilege of partnering with them to concept the Sketchy brand voice and write creative messaging for their email marketing, social copy, and website. This project was super fun and gave me the opportunity to flex my creative writing skills. My goal was to make med school relatable. Only students know the late nights and what it feels like to prepare for exams…Sketchy’s purpose is to make learning more efficient (and fun), so I tried to make their brand echo that same sentiment.